Pragmatism beats perfection.
The simplest solution that works beats the perfect one that never ships. I'd rather have something live this week than perfect in three months.
Aarhus, Denmark
I build digital products and processes — so they actually work in everyday business.
10+ years spanning business, code, design, and AI — under one roof, without a job title that makes it fluffy. I make the technical understandable and valuable, from first conversation to something live in production.
StatusOn the lookout for my next job — current role runs until September 2026.
Four hats
What I bring to a team.
Four things, done well. They feed into each other — and the combination is usually where the value is.
I find where a business is losing time, and build the simplest thing that fixes it. Product strategy, prioritisation, user insight — and hands on the actual delivery.
- experience: Finobo (customer platform) and Technical PO on an AI video service at itm8.
- KreaturPortal: a platform uniting farmers, drivers, and administration in one system.
- Process optimisation for SMEs — from paper/Excel to systems that talk.
Cases
What I've built.
A selection. Click to expand — role, what I did, and the outcome.
My role
Idea to production: product, design, code, deploy, and ongoing ops
The problem
A local charity bike ride benefiting the village festival and its clubs ran the whole sponsorship and collection process by hand — in spreadsheets and manual lists. Riders, sponsors, amounts (fixed or per-km), and payments all had to be tracked manually, which was time-consuming and error-prone.
www.tourdebyfest.dk ↗Outcome
I built a mobile-first webapp that digitises the entire flow: riders sign up and share their own sponsor link, sponsors choose a fixed amount or per-km, and admins track events, riders, and payments in one place. Tour de Byfest 2026 raised DKK 138,350 for the local community — across 99 riders and 234 sponsors, with no spreadsheet wrangling. 100% payment tracking, no performance issues during the event, and a multi-event architecture that makes it ready for more rides.
Stack
- 16
- 19
- 4
99
Riders
234
Sponsors
138.350 kr
Raised
A selection of companies I've worked with and delivered for
How I think
A few rules I work by.
Business before tech.
Tech for tech's sake is waste. I want to understand why, and build what creates tangible value — not what looks great in an architecture diagram.
AI is a force multiplier.
I use AI to scale what I can deliver — faster engineering, more content, better research. It makes me strong on my own and even more valuable on a team.
Strongest on a team.
I'm at my best when I make the people around me better — but I can just as easily take a task and run with it on my own. It's knowing when to do which.
Challenge me, don't agree with me.
If there's a better way, I want to hear it. Practitioner, not purist.
Patience to see it through.
I've got deep patience when a project needs to land or a problem needs cracking. I stay with it until the pieces fall into place — even when it takes the long way round.
Right now
What I'm working on this week.
A live snapshot — updated regularly.
- Building this website in Next.js 16 — AI-assisted with Claude Code, and that's kind of the point.
- Running KreaturPortal at Kreaturhandler Anders Rasmussen — new features and handover-ready documentation.
- Writing playbooks on AI in real work.
- Using AI agents to help me find a cheaper summer holiday for the family.
- Open to conversations about my next step — from September 2026.
Updated: 18 June 2026
Off-screen
Me outside the editor.
I live near Aarhus, Denmark, with my partner Louise and our two boys. We live in a red-brick 1920s villa that we're doing up little by little. Right now we're taking a break from the big projects, but in an old house there's always something. I love renovating — standing with a concrete problem and figuring out for myself how to solve it.
I like to move — it clears my head when big parts of my day go by with my nose buried in a screen. So my free time turns into running, CrossFit, golf (when time allows), and playing with the boys on the floor or in the garden.
I'm a sportsman at heart, so there's not much sport I don't enjoy watching. But the real love is football, and FC Midtjylland in particular. As a boy from Herning, there's no getting around a fascination with them.
On top of that, I geek out over Neapolitan pizza from scratch, with a minimum 72-hour proof — hitting the dough sweet spot has gradually become a small obsession. In return, it's given us a fixed pizza Friday that brings the family together and a bit of calm after a busy week.
Tooling
What I work in.
A snapshot of what I work in — grouped by how I use it. Not a complete list or a stack of certificates; just the tools I actually get my hands on.
Build
Design
- Adobe-pakkenPhotoshop, Illustrator, Premiere
- Video
Think
- Daily partner
- Research
- Cowork
Familiar with
Contact
Get in touch.
Right now I'm looking for my next role. If you need someone who takes ownership from the first conversation to something running in production — a team player who makes their colleagues better along the way — I'm the one to email.
Let's meet – no strings attached
I'd love to meet over a cup of coffee too! I prefer mine with milk, but I can drink it black as well. This photo was taken in Bali — and while I'd love to meet there, I'm just as happy to swing by your office.
☕ Let's grab a coffee